Why we use local languages?

People talk about reaching India for Christ. But reaching India is NOT the same as reaching English speakers in towns. This is because around 70% of the Indian population lives in rural areas - outside the towns. Most of these people do not speak English, but only local languages or possibly just a local dialect.
Even in the towns and cities, there are still LOTS of people who do not speak English. We can reach some but not all of the Indian city dwellers using the English language.

Somewhere between 5% and 25% of Indians speak English. It all depends on where you draw the line as to what constitutes a competent English speaker. The fact is, that only about 15% of Indians could be reached and taught effectively in English at the present time. The percentage speaking English is of course much higher in cities like Bangalore though. English is for the vast majority a second or third language. The real language of the heart for Indian people will be their native or mother tongue. In every State this differs. In Kerala, Malayalam is the mother tongue. In Andhra Pradesh, Telegu is the mother tongue for most. For many of the multitudes in North India, Hindi is the mother tongue. Hindi is spoken by many Indians as a second or third language. The total number of Hindi speakers in India is estimated to be around 370 million people.

One cannot truly reach India in English alone, any more than one could reach North America in Spanish alone. That is why we are out there filming testimonies and creating programmes in Hindi, Kannada, Tamil and to a lesser extent in Malayalam and Telegu. As the vision progresses, we plan to produce and broadcast in every major Indian state language.